Pete Vlastelica is the CEO of Yardbarker. He co-founded the company in 2006, and remains responsible for establishing and continuously evolving the company's strategic direction. He works especially closely with the sales, business development, and editorial teams. He is obsessed with developing amazing sponsorship programs for clients; fostering a work culture that makes the company's employees love their jobs; and telling the Yardbarker story to anyone who will listen.
Prior to founding Yardbarker, Pete managed Business Development at the Walt Disney Internet Group in London, where he was responsible for negotiating large content licensing deals with European internet service providers. He also ran Business Development at Plumb Design, an award-winning boutique interactive marketing and design agency located in New York City, with clients including Sony and Universal Music, Bacardi, and Paul Allen's Experience Music Project.
Pete has an MBA from the Haas School of Business at UC Berkeley and a BA in Public Policy from Stanford.